martes, 15 de febrero de 2011

Public Service Announcement

PSA stands for Public Service Announcement, which means a type of advertisement in which the objective is not a product, but to raise interest into a certain issue in society that affect us as humans. Most times these annoucements talk about health and safety, but they can also refer to human values and moral. These annoucements can be found in the radio, television, print, etc.

I would like to work with people who I know will work hard and put effort into the project, instead of lazy people who will leave the whole project till the end. Therefore, my first person I would like to work with would be Jorge. He is a very determined person and I know we could work together well. For the previous commercial project, I helped him film his video. He also mentioned me he would choose me as one of his options, but we'll se how it goes. Another option would be Rodrigo/Sebastian, because when they want to work they work really hard and fast. My last option would be to work with Raul, because he is very motivated into the filming art. Working with friends is always better.

  • Safe sex
  • Drinking
  • Smoking
  • Drugs
  • Obesity
  • Bulimia/Anorexia
If I were assigned to create a PSA about drinking, I would approach this theme first talking about what alcohol is and what its causes are. Next I could talk/demonstrate about situations in which we have alcohol infront of us, and how we could manage our nerves not to drink. Drinking becomes a serious problem because when people are under the influence of alcohol because they cannot control themselves and may do stuff that you could regret about later on, such as driving or embarrasing yourself. If I were assigned smoking, it would be a little harder. Millions of people today smoke, and thousands die because of lung cancer. Smoking causes many physical dissabilities such as lack of physical condition, cancer, and other diseases. For the PSA I would film people smoking and then showing how they start to lose important things such as family or values as they keep on smoking. When smoking, we not only affect people surrounding us, but also the air we breath and therefore the whole atmosphere. For a final option, if I were given drugs as a topic, I would approach it in a darker way. Drugs are something way different than alcohol and cigarettes, and cause a way bigger damage. Under the influence of drugs, who knows where you could be. You could be in the space or underwater, and who knows what your body would be doing in real life. Drugs kill your brain, and whenever you consume drugs your body asks for more. A way in which I could approach this PSA would be by demonstrating someone consuming drugs, and later on under the influence of it. During the time period when this person is under the influence of the drug, I would show some changed in that person and how he or she would become slower in life and lose their loved ones. Not only could you go to jail, but also die.

miércoles, 9 de febrero de 2011

Commercials

The Super Bowl took place last Sunday, and thousands of commercials throughout the world were released. One of my favorite ones was the Chevy Camaro 2011 Miss Evelyn commercial. Even though it lasts for over a minute, it grabs your attention so it seems as if it were less time. Its graphics are also pretty cool. Another commercial I also enjoyed watching was the Suzuki 2011 Kizashi vs. Wicked Weather commercial. I liked this one because it made me laugh and it was really fun to watch. I had never imagined snowmen throwing snowballs. Sealy Posturepedic 2011 After Glow commercial is another one I also liked because it was really funny. I mean, it may not be fully appropriate for small children who were watching the Super Bowl but it's got a point in it. Most of the commercials I saw were pretty good, but the point of a commercial, for me, is for the viewer to enjoy it.

I don't think I could improve way better one of these commercials because they all have their own style. Still, there are some that could have a little lift in some parts. The commercial I will choose for this paragraph will be the Snickers Logging commercial. What I would improve would be the age or sex of the old lady getting hit by the giant log because I bet many people (knowing women) got offended by it. Maybe she could have eaten a Snicker right before getting hit and avoid the giant log. :D

Our first project for the 2nd Semester was to make a commercial, and I decided to make a Pringles Commercial. Everyone had the option to choose their own product to promote. Today in class we saw every video of each classmates, and I concluded many things. For example, you can easily see who put more effort into their commercials than other people. One of the videos I most liked was Jorge's because you can see he put a lot of effort into it. The clips are well put together and the music fits the video very good. The clip in which Jorge speaks is perfect because the volume has been raised for the public to be able to listen to his dialogues.

Commercials mentioned:

My Pringles Commercial